The Java consumer brand

August 23, 2007

Jonathan, you’re on crack. Java is a good brand – to a wide swath of programmers. The idea of trying to turn it into a consumer brand has completely failed. I’d say if normal people know it at all, it’s one of thirty other popups that appears periodically on their Windows desktop and asks to update itself.
Totally, completely irrelevant. If you go to, all you see is games and links to other stuff like Google Maps.

No normal person cares whether it’s Flash, Java, JavaScript, or an army of hamsters powering things like YouTube. All they care is that it works. Putting the Java logo all over the place won’t change that.

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